Portside Pickle

Portside Pickle was a dream project for me. Not just because I love pickleball, but because I was able to work with them to develop a full brand identity. 
We started with a comprehensive discovery and strategy deck to make sure we were hitting every mark of their vision and competitive analysis. 
We worked through rounds of concepts for logos and color palettes, eventually landing on a design that felt true to them: a logo that brings together a wave and sail graphic, a pickleball, and a “P” for Portside Pickle.

But Portside Pickle was about much more than just a brand identity package. Together, we created murals, merchandise, building exteriors, and even food packaging, bringing every piece into a cohesive experience.