The New Heirloom

The New Heirloom is a modern needlepoint company dedicated to creating timeless designs that become treasured keepsakes for generations. The goal of this branding project was to develop an identity that felt both classic and contemporary.

The branding package included a custom logo system, hand-drawn illustrations, color palette, typography, and supporting brand elements that work seamlessly across packaging, social media, printed materials, and digital platforms. Inspired by heirloom traditions and thoughtful craftsmanship, every detail was designed to create a warm, elevated brand experience that reflects the quality of the products themselves.