Your branding is officially complete—now it’s time to put it into action. A well-designed, cohesive brand not only enhances aesthetics but also builds trust and professionalism. However, knowing where to start can feel overwhelming.
To simplify the process, I’ve created a free Branding Checklist that outlines the key areas to focus on as you implement your new visual identity.
How to Use Your New Branding
1. Update Your Website
Your website is often the first impression of your brand. Ensure it aligns with your new identity by:
Uploading your logo and favicon
Updating site-wide colors and typography
Refreshing images, banners, and graphics
Optimizing SEO and metadata to reflect your brand messaging
If you’re using a website template, be sure to apply your brand’s fonts, colors, and graphics for a consistent look. Platforms like Shopify, Wix, and Squarespace make these updates easy to implement.
2. Maintain Brand Consistency on Social Media
Social media is a dynamic space, but consistency in branding helps build recognition. Key updates include:
Updating your profile and cover photos
Designing branded Instagram story highlight covers
Creating post templates that align with your brand style
Refreshing your email signature to reflect your updated branding
A cohesive social presence strengthens your brand identity and ensures every interaction reinforces your professional image.
3. Refresh Your Marketing Materials
Your printed and digital marketing materials should reflect your new brand identity. Consider updating:
Business cards, brochures, and flyers
Presentation decks and menus
Packaging, stickers, and merchandise
Some of my favorite online printers include Vistaprint, GotPrint, Smartpress, and MOO.
4. Update Client-Facing Documents
Your brand should extend beyond visuals to your professional communications. Be sure to update:
Invoices, contracts, and proposals
Letterheads and email templates
Automated email sequences and newsletters
Consistency across all client touchpoints reinforces professionalism and brand recognition.
5. Implement Environmental Branding
For businesses with a physical presence, branding should extend beyond digital and print materials. Consider:
Updating signage and window decals
Refreshing employee uniforms and branded gear
Exploring vehicle wraps or murals for high-impact visibility
These elements contribute to a memorable brand presence in both digital and physical spaces.
Download the Free Branding Checklist
This checklist is designed to help you understand how to use your new branding and make the biggest impact on your audience.
If you need assistance with custom branding, website design, or marketing materials, I’d love to help. For more information, visit my contact page at spence-studios.com.
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